Amazon.com Inc. may be developing mobile technology so it can schedule and track truck shipments of its products with a few taps or clicks—the next step in the e-commerce giant’s bid to become its own global freight broker and compete with companies in the $150 billion business of booking transportation.
Companies like XPO Logistics Inc. are spending millions of dollars to develop in-house booking and tracking platforms for freight shipments. Others have pursued acquisitions, including UPS, which last year bought Coyote Logistics, a freight broker with proprietary technology, for $1.8 billion. On Friday, Danish shipping giant Maersk Line, a unit of A.P. Møller-Mærsk A/S, announced a new cargo-tracking mobile app.
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